Amidst the bustling atmosphere of Los Angeles leading up to the Golden Globe Awards, Chanel chose the iconic Château Marmont hotel as the venue for a special evening: celebrating the 10th anniversary of the Coco Crush jewelry line and officially introducing singer Gracie Abrams as the brand’s new ambassador.
The centerpiece of the party was Gracie Abrams, elegant yet youthful. Beside her were familiar faces such as Becky Armstrong, Keri Russell, Gabbriette, and Connor Storrie. In their trendy ready-to-wear outfits, guests accentuated their style by layering Coco Crush rings, bracelets, and necklaces.
Gracie Abrams chose a modern and understated design, perfectly complementing the free-spirited nature of Coco Crush. Becky Armstrong appeared in a mint green sweater, white straight-leg denim jeans, and an oversized black blazer. Keri Russell exuded intellectual sophistication with a black wool coat, thick-rimmed glasses, and a chain necklace.
Gabbriette wore a classic black and white Chanel tweed jacket, while Lily Allen made an impression with a deep V-neck black dress, paired with Coco Crush jewelry and a glossy leather clutch. Connor Storrie exuded a romantic vibe in a black satin silk outfit, completed with a sophisticated watch and jewelry. Dakota Fanning refreshed minimalist style with a burgundy leather jacket, while Kathryn Newton presented a youthful look with a beige leather jacket with brown trim and smoky gray jeans. Bella Poarch opted for a matching denim set accented with tweed, while Mona Tougaard appeared sharp in a precisely tailored gray tweed suit.
Inside the dinner venue, the meal unfolded in an intimate and cozy atmosphere. Keri Russell chatted animatedly with Tessa Thompson, and Gracie Abrams happily captured spontaneous moments with her friends.
During dinner, Lily Allen unexpectedly took to the stage and performed songs from her album West End Girl, closing the party with music that was both rebellious and elegant – perfectly embodying the spirit of Coco Crush.
The event also unveiled new footage for the 2026 Coco Crush campaign. Gracie Abrams, along with Jennie (BLACKPINK) and other ambassadors, transformed the ancient corridors of Château Marmont into a space for a “Hide & Seek” game, conveying the message “Art of Encounters.” Through this, each piece of Coco Crush jewelry becomes a symbol of life’s crossroads: freedom, surprise, and inspiring exploration.
Launched in 2015 with its iconic quilted pattern, Coco Crush has spent a decade becoming a “must-have” piece of jewelry for IT girls. For Chanel, celebrating a 10th anniversary doesn’t need to be extravagant; just an intimate dinner, impromptu music, and personal moments are enough – because Coco Crush was born to be worn, loved, and to accompany each person’s most radiant moments.
