At the Louis Vuitton Fall/Winter 2026 men’s fashion show in Paris, Jackson Wang made headlines by performing his unreleased song, “Sex God”, for the first time. Notably, the track was produced by Pharrell Williams – a globally renowned artist and the Creative Director of Louis Vuitton – and featured Pusha T, creating an explosive atmosphere on the runway.
This marked Jackson Wang’s fifth appearance at a Louis Vuitton show during Paris Fashion Week since 2023, the year he was officially appointed brand ambassador for the French luxury fashion house.
When International Music Meets High Fashion
Performing a new song live on the runway was seen as an ambitious debut for Jackson Wang, highlighting the moment where global music intersects with high fashion. As one of the few Asian artists actively involved in both the international music scene and the luxury fashion world, Jackson Wang continues to assert his growing influence and distinctive position.
Many believe this debut signals a new phase of creative collaboration between Jackson Wang and Pharrell Williams. Their ongoing partnership across music and fashion has sparked expectations for future projects on an international scale.
Currently, audiences are awaiting the official release date of “Sex God,” as well as the possibility of further notable collaborations from Jackson Wang in the near future.
Pharrell Williams and Louis Vuitton’s Music-Driven Creative Strategy
Since joining Louis Vuitton, Pharrell Williams has developed a new model for fashion shows in which music is no longer a supporting element, but a central creative pillar. Each show is conceived as an immersive environment, seamlessly blending sound, design, materials, performance, and spatial experience into a cohesive whole.
Drawing on decades of experience in music, film, and fashion, Pharrell Williams views the runway as a platform for world-building, using original compositions to generate both emotional and sensory impact. He previously collaborated with j-hope (BTS) for the Louis Vuitton Men Fall/Winter 2025 show, followed by this year’s partnership with Jackson Wang.
The result is a multi-sensory experience designed not only to be seen, but to be felt — leaving a lasting impression long after the show concludes.
